On June 30, FIFA announced that its new digital destination FIFA+ officially launched on VIDAA powered devices, which is also the first TV content platform that FIFA+ has launched exclusively. FIFA+ will support functions such as original and live football, interactive games, and original documentaries, providing nearly 40,000 football matches for fans around the world. In addition, Hisense will also headline sponsor an exclusive Daily Show throughout the FIFA World Cup Qatar 2022™, bringing a mix of highlights, discussion and insight to fans around the world.

Guy Edri, President of Hisense’s VIDAA platform, said: “Since launch, FIFA+ has been giving a new voice to so many fantastic stories from across the world of football, and Hisense is proud to amplify them even further by adding the platform to our VIDAA powered devices.” Charlotte Burr, FIFA’s Director of Strategy, Corporate  Development and FIFA+, added: “Innovation is a key focus for FIFA and so Hisense’s VIDAA-powered TVs is a natural home for the FIFA+ app. Football fans with connected devices will be able to experience our extensive content collection directly onto their Hisense TVs.”

Previously, Infantino, president of FIFA, said that fans around the world will learn more about football through FIFA+, which will also promote the development of football towards democratization and inclusion. As the Official Sponsor of the FIFA World Cup Qatar 2022™, Hisense is committed to doing special display and broadcast technology development around the World Cup tournament and has launched a new series of World Cup viewing products such as ULED U7. ULED U7 is equipped with sports mode, which can intelligently sense a sports event, then automatically activate Sports Mode; the Ambient Light Adaptive function based on Dolby Vision IQ and HDR10+ Adaptive will automatically collect and judge indoor light to ensure that details in bright places and dark places are clearly visible. These innovative display technologies will work together with FIFA+ to bring an immersive viewing experience to fans around the world.