Hisense has become an official partner of FIFA and will proudly sponsor the FIFA World Cup, Qatar 2022. As of April 2020, this exclusive connection between the prestigious tournament and Hisense will enable the creation of exciting new campaigns and opportunities.


As part of this new relationship with FIFA, Hisense will be involved in a range of on-site engagement opportunities as well as exciting global advertising campaigns. The collaboration will provide the opportunity for us to present to our customers compelling, specially-created, video-on-demand programming using past FIFA World Cup™ content, delivered through our integrated VIDAA smart TV platform.


FIFA secretary, General Fatma Samoura has recently expressed his enthusiasm about the partnership;


“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market.”


Hisense are looking forward to collaborating with FIFA in conjunction with the FIFA World Cup Qatar 2022 and enhancing fans viewing experiences, making sure they never miss a pass, goal, or foul in stunning high resolution!


The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022.


For more information on the event, visit FIFA.com.