Hisense at IFA 2017

Now that Europe’s biggest technology show has closed its doors for another 12 months, we’ve taken this opportunity to look back and reflect on our time in Berlin.  With 1,805 exhibitors and 159,000 square metres of the sold-out show floor, IFA once again proved to be one of THE best technology shows in the world.

Earlier in the year, Hisense announced that we would be an official sponsor of the FIFA World Cup 2018™.  It goes without saying that as the excitement builds up for the tournament, there was a real football flavour given to the Hisense booth with a variety of FIFA-themed events on display.  In the middle of the booth a ‘Fan Fest’ was set up, with visitors able to show off their football skills by taking in a goal scoring competition, pose for pictures with Zabivaka™ the Official Mascot for the FIFA World Cup 2018™, or take in the mesmerising keepy-uppy skills of a Christiano Ronaldo lookalike!

Of the current 2017 TV range, the N6800, N8700, and the N9700 were all proudly on display and were a focal point of the Hisense booth at IFA.  The 4K UHD TVs create a fully-immersive viewing experience and will help take watching the world’s greatest sporting event to a whole new level.  If you can’t actually attend any of the games themselves, then Hisense technology will help to bring you the next best thing.  Using three bespoke technologies, Ultra Contrast, Ultra Colour & Ultra Motion, these TVs will give an outstanding football viewing experience.

• - Ultra Contrast – Delivering incredible detail is about more than just resolution. Hisense ULED TVs simultaneously dim and light up to 240 independent zones to ensure the picture is always perfectly lit, for striking levels of brightness, darkness, contrast and depth.
• - Ultra Colour – See more colours on screen than ever before with the ultra-wide colour gamut of ULED which boasts over 1 billion colours, meaning breathtakingly vivid, true-to-life images.
• - Ultra Motion – Powered by MEMC chips, Hisense Smooth Motion Rate Technology intelligently fills in the ‘fraction of a second’ gaps between the frames of the picture for a smoother, more fluid visual experience.

Fans who own our 2017 models will also be able to access enhanced World Cup-related features thanks to the all-new and innovative user interface, VIDAA U. The fully-customisable Smart TV features will let viewers re-watch their favourite World Cup moments on any of the UK terrestrial TV streaming services like BBC iPlayer or ITV Hub, while the live TV experience itself is also just a click away. VIDAA U is super quick and that makes it easy to switch between apps and channels while the game is on – minimising the risk of missing any special moments or goals!  As part of our official sponsorship of the FIFA World Cup 2018™, we will be launching an official TV of the 2018 FIFA World Cup next year, which will add to the excitement in the build-up to the tournament!

Visitors to our stand were also able to take a sneak peek at our newly-developed Hisense Laser TV.  One of the outstanding products of IFA 2017, this 100” monster of a display comes with a built-in subwoofer and weighs a fraction of a normal TV, making it unbelievably portable.  With a brightness rating of more than 2,500 nits, it can even be operated outside in broad daylight!  There are currently no pricing details confirmed for the Laser TV, but it is set for a UK launch date of March 2018.

On the second day of the show, we were thrilled to be presented with the ‘IFA Product Technical Innovation Award 2017’ for our Triple Washer Washing Machine.  This new washing machine comes with three separate drums, allowing the user to wash different types of clothes in the three drums all at different settings. Incorporating a truly unique shock absorbing system, usually reserved for the automotive industry, this triple washing machine caters for all your washing needs while maintaining an incredible overall balance.

Other concepts on show included an ultra-slim ‘Invisible Cable’ LED LCD television and a prototype direct LED model with 1,000 dimming zones, which came with a peak brightness of 2,200 nits. Whilst there are currently no plans to introduce these concepts into the UK market at this time, it was great to be able to showcase some of the latest Hisense technology.

On the refrigeration front, we displayed a number of new and innovative products. Of particular interest was the range of multi-door and side by side products. Over the last year, Hisense have become one of the multi-door champions within the UK market, as we provide a multi-door fridge freezer which will fit nearly any space in your kitchen, from 70cm’s to over 90cm’s wide. In 2018, we plan to even expand this range further, with more colour options, added features, and a variety of different sizes available – we will have something for every kitchen!

With over 240,000 visitors to IFA this year and a larger floor space given to the 1800 exhibitors than ever before, this was definitely the best IFA show we’ve seen! We just can’t wait for the next one now.