Breathtaking 4K picture clarity.

With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.

Maximising contrast and colour accuracy.

HDR dramatically enhances detail by maximising contrast and colour accuracy for more true-to-life colours and amazing levels of clarity. The detail in the darkest areas of a picture aren't lost. Equally, very bright areas of a picture don't blow out.

Every kind of sound perfected.

Virtual surround sound is reproduced with DTS Studio Sound™ post processing, creating an immersive sound experience. Volume Levelling cleverly smooths transitions between inputs and when changing channels while Bass Enhancement makes for a more dynamic experience. Speaker EQ lets you maximise system performance and Dialogue Enhancement enhances speech clarity.
_{*DTS Virtual:X available on 75" &70" models.}

It's all about U.

Personalised, intuitive and smart, switch effortlessly between all of your favourite apps and devices making it easier and quicker to enjoy a world of on-demand entertainment. Watch the latest programmes on BBC iPlayer, ITV Hub, All 4, My5 with Freeview Play, and access built-in apps such as Netflix, Prime Video, YouTube, and Rakuten TV.
_{*UI design may vary by screen size. **VIDAA U4 available on 75" only.}

Enjoy an immersive stadium experience with Sports Mode.

In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity.