Hisense AE7400F TV | Hisense UK


  • Features
  • Specifications
  • Reviews
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Hisense AE7400F

Simply brilliant 4K HDR

Available In


Top Features

4K HDR Certified

Stunningly realistic picture quality and pin-sharp clarity.

Dolby Vision™ HDR

Inspired by cinema technology for vivid, lifelike images.

DTS Virtual:X

Become immersed in multi-dimensional audio with clearer dialogue.

Wide Colour Gamut

A vivid yet natural viewing experience with a wider range of colour.

Sports Mode

Enjoy an immersive stadium experience, in your living room.

UHD AI Upscaler

Elevate existing HD to near-4K quality.

Simply brilliant 4K HDR performance.

Jump into a world of immersive detail with the Hisense AE7400F. 4K HDR Certified resolution delivers breathtaking picture quality and support for Dolby Vision™ delivers brighter highlights and deeper blacks. Sports Mode automatically detects when you are watching sport for an immersive stadium experience, from picture to sound. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, Freeview Play and more, and control your TV using voice with Alexa built-in.

Breathtaking 4K picture clarity.

With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.

Vivid, lifelike images
with Dolby Vision™ HDR.

Inspired by cinema technology, Dolby Vision™ HDR technology can deliver highlights up to 40 times brighter and blacks that are 10 times darker than a standard picture, resulting in astonishing brightness, colour, contrast, detail and dimensionality.

Immersive multi-dimensional audio.

Never miss a sound with DTS Virtual: X™. Dialogue is automatically recognised and separated out from background noise for a clearer audio experience. You can also listen at higher volumes without distortion.

See the world
in more colour.

Immerse yourself in colour that's true to reality. With a wider range of shades on display - see roses in vivid reds, lush grasslands in vibrant greens and deep oceans in brilliant blues.

Upgrade HD content
near-4K quality.

Intelligent AI-powered algorithms analyse the image frame-by-frame to adjust adjacent pixels accurately for super clarity.

Enjoy an immersive stadium experience with Sports Mode.

In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity.

Unibody design

Seamless one-body design that reaches from back of the TV to the edges of the display.

Central stand design

Complementing any modern living space, it’s reduced width makes it easy to fit onto smaller TV cabinets.

Near Bezel-less frame

An almost edge-to-edge display, the near bezel-less design offers a natural, more immersive viewing experience.

It's all about U.

Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play.

The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.

Launcher view

Discover a world of entertainment effortlessly and customise based on your favourite apps.

Content Discovery

Preview recommendations of the latest shows and movies from the selected app.

One Touch Access

Simply press one of the dedicated buttons on the remote for quick access to the most popular apps.

Alexa built-in

Use Alexa via the Remote NOW app to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.


Explore the AE7400F

Central stand design

This elegant single stand design complements any modern living space.


Switch effortlessly between all of your favourite on-demand entertainment with our brand new VIDAA U4 Smart TV OS.

Near bezel-less frame

An almost edge-to-edge display for a natural, immersive viewing experience.

Central stand design

This elegant single stand design complements any modern living space.


Switch effortlessly between all of your favourite on-demand entertainment with our brand new VIDAA U4 Smart TV OS.

Near bezel-less frame

An almost edge-to-edge display for a natural, immersive viewing experience.

Now, here’s the technical bit…

Below you’ll find all the technical details of your product, such as dimensions, etc.

  • 178°

    Angle of Visibility

  • 43" - 65"

    Screen Size

  • 3840×2160

    Ultra HD Resolution

  • DLED

    Backlight Type

  • 8bit+FRC

    Panel Bit Depth

  • <20 ms

    Input Lag

Full Specs +

What people are saying.

Rosekate 40b254

Picture Perfect. Wow what can I say excellent tv TV was really light in weight , I had no issues carrying this ,unboxed and stand fitted within minutes.❞

mikej1977 4edbd1

Great smart TV. I bought this a few weeks ago, brilliant tv, great features, has netflix and prime at the touch of button, awesome 4k picture, also which is amazing❞

All Reviews +

Product support

Need to know more about supporting your TV? See the pages below for more information.

Manuals & downloads

Discover the latest user manuals and downloads for your Hisense TV.

Register your product

Registering your product means that, if something does go wrong, you’re fully covered.


To call or email our customer service team, click the link above.

Where to buy.

Discover where to purchase your new Hisense TV.

Click here

Hisense AE7400F


Available In



  • Model Number
  • 43AE7400FTUK
  • 50AE7400FTUK
  • 55AE7400FTUK
  • 65AE7400FTUK
  • Series
  • AE7400F
  • Model Year
  • 2020
  • Front Colour
  • Grey


  • Screen Size
  • 43inch
  • 50inch
  • 55inch
  • 65inch
  • Resolution
  • Ultra HD 3840×2160
  • Backlight Type
  • DLED
  • Curvature Rate
  • 0
  • Quantum Dot Technology
  • No
  • Panel Bit Depth
  • 8bit + FRC
  • Peak Brightness (nits)
  • -
  • Viewing Angle (H/V)
  • 178°
  • Refresh Rate
  • 60Hz
  • HDR (High Dynamic Range)
  • Dolby Vision™, HDR10, HLG
  • HDR Classification
  • HDR
  • Local Dimming
  • No
  • Wide Colour Gamut
  • Yes
  • 3D
  • No

Processor Features

  • Processor
  • Quad Core
  • 4K Upscaling
  • Yes
  • Decoder
  • HEVC (H.265), VP9, H.264, MPEG4, MPEG2, VC1, MVC)
  • Input Lag
  • <20ms
  • 3D Digital Comb Filter
  • Yes


  • Sound Output
  • 2*7W
  • 2*10W
  • 2*10W
  • 2*10W
  • NICAM Stereo
  • Yes
  • Audio Enhancement
  • DTS Virtual:X, Dolby Audio(MS12)
  • Dolby Digital Plus
  • No
  • User Equaliser
  • Yes

Smart Service

  • User Interface
  • VIDAA U4.0
  • Web Browser
  • Yes (VEWD)
  • Freeview Play
  • Yes
  • Netflix
  • Yes
  • Amazon
  • Yes
  • YouTube
  • Yes
  • Remote One Touch Access
  • Netflix, Prime Video, Freeview Play, YouTube, Rakuten TV
  • Application Store
  • Yes


  • HDMI Input
  • HDMI2.0 ARC
  • HDMI Input
  • HDMI2.0
  • HDMI Input
  • HDMI2.0
  • HDMI Input
  • HDMI2.0
  • HDMI ARC Support
  • Yes
  • USB
  • USB (2.0) 1
  • USB
  • USB (2.0) 1
  • Digital Audio Output (Optical)
  • Yes
  • Ethernet (LAN)
  • Yes
  • Wi-Fi
  • 802.11ac, dual-band (2.4G & 5G)
  • Headphone Out
  • No
  • Component In (Y/Pb/Pr)
  • No
  • Composite In (AV)
  • 1
  • CI Slot
  • Yes
  • RF In (Terrestrial / Cable / Satellite Input)
  • 2
  • No
  • VGA Input
  • No
  • Bluetooth
  • Yes

TV Tuner / Broadcasting

  • Digital & Analog Tuner
  • DVB-T2/T/C/S2/S
  • Freeview HD
  • Yes
  • Freesat HD
  • No
  • EPG
  • Yes
  • Extended PVR
  • Yes
  • Time Shift
  • Yes
  • Parental Control
  • Yes


  • Media Player
  • Yes (Video, Audio, Picture)
  • Multi-Language OSD
  • English, German, French, Italian, Spanish, Portuguese, Dutch, Greek, Russian, Czech, Slovakian, Slovenian, Lithuanian, Latvian, Estonian, Ukrainian, Polish, Romanian, Hungarian, Bulgarian, Serbian, Croatian, Bosnian, Albanian, Macedonian, Montenegrin, Swedish, Danish, Finnish, Norwegian, Icelandic, Belarusian, Uzbek, Turkish, Arabic

Eco & Power Supply

  • Power Supply
  • 100V-240V 50/60Hz
  • Energy Efficiency Class
  • A
  • A
  • A
  • A
  • Power Consumption (In Standby)
  • ≤0.5 W
  • Power Consumption
  • 100W
  • 140W
  • 150W
  • 190W
  • Mercury Content
  • Yes -this television contains mercury only in certain parts or components ,in accordance with existing exemption clauses under the RoHS Directive.
  • Lead Content
  • Yes - this television contains lead only in certain parts or components,in accordance with existing exemption clauses under the RoHS Directive.

Weight & Dimensions

  • Product Weight (Packaged)
  • 11.4kg
  • 16..3kg
  • 20.0kg
  • 27.5kg
  • Product Weight (With Stand)
  • 8.9kg
  • 11.7kg
  • 14.7kg
  • 19.8kg
  • Product Weight (Without Stand)
  • 8.3kg
  • 11.2kg
  • 15.4kg
  • 19.0kg
  • Dimensions (Packaged) (W X H X D)
  • 1080 × 683 x 140 mm
  • 1236 × 790 x 145 mm
  • 1362 × 881 x 145 mm
  • 1600 × 997 x 172 mm
  • Dimensions (With Stand) (W X H X D)
  • 959 × 615 x 194 mm
  • 1112 x 704 x 250 mm
  • 1227 × 770 x 250 mm
  • 1447 x 904 x 294 mm
  • Dimensions (Without Stand) (W X H X D)
  • 959 x 559 x 74 mm
  • 1112 x 645 x 79 mm
  • 1227 × 711 x 78 mm
  • 1447 × 835 x 79 mm
  • Distance Between Two Feet on Stand
  • 685 mm
  • 741 mm
  • 742 mm
  • N/A
  • VESA Wall Mount Compatible
  • 200 x 200 mm
  • 300 x 200 mm
  • 300 x 200 mm
  • 300 x 200 mm
Write a review +

Hisense AE7400F



  • Quality
  • Value
  • Features
  • Design

129 Reviews

Page 1 of 11

  • 12.01.21


    “Faulty TV”

    I purchased my TV on 11th Oct 20 it was faulty so contacted Hisence and after 6 weeks they agreed it wasn't right it got collected for repair in Dec 20. I paid a lot of money for a TV I have not been able to watch since Oct, and no idea what's wrong with it or when I'm likely to get it back. After sales are a disgrace and wont ever buy of them again. If its covered under warranty surely a replacement should have been issued. 3 months with no TV is unacceptable

  • Robbyonthenet



    “Hisense tv”

    Excellent picture quality, and sound, easy set up instructions. Second hisense tv I've purchased from richer sounds. 6 year guarantee gives additional protection. Fast delivery and informed all the way. Would recommend.

    This review originally came from Richersounds

  • CCCD76C2A34



    “Very Good all round TV”

    This seems to be a very good value brand which I have not bought before. However I was disappointed that NOWTV was not enabled and an external box was necessary for this. There is a version called ROKU which includes this app and perhaps other features, available elsewhere (Argos). I considered returning the TV to you but eventually decided to stick with Richer Sounds who have served me well over the years. I am surprised that Richers is being beaten on the spec. I had always looked to you for expertise, both in your staff and the kit you offer. Argos out specking Richer Sounds? Whatever next?

    This review originally came from Richersounds

  • 05.01.21


    “It looks good and the picture quality is great!”

    I am very satisfied with the TV and am delighted with the colour, quality of picture and it was easy to set up.

    This review originally came from Argos

  • Stephen45045



    “Great picture and sound”

    Very pleased with the tv and the service provided by richer sounds would highly recommend the product and company

    This review originally came from Richersounds

  • 02.01.21


    “Excellent value for money”

    Good:- Really easy to set up and much faster than by previous smart TV. Bad:- Sound quality tends to fluctuate somewhat.

    This review originally came from Argos

  • DanSwansSatch



    “Excellent picture after a little tweaking”

    After altering a few settings the picture quality is excellent 4K content looks sublime and hdr looks awesome, I’m very happy with my purchase and it’s a lot louder than I would have thought Richer sounds customer service are exceptional as is usual

    This review originally came from Richersounds

  • bob666



    “Good picture and features.”

    5 stars for the picture and features. There are better sets out there but at this price it is very good. It can be unpacked and set up by one person if they are fit. The only thing that was bad about unpacking was the tape around the screen which was a bit finicky to remove. With a good source or hd channel the picture is very good. Alexa setup is not as straightforward as I would have liked but got it done. There are buttons on the remote to go straight to the main functions and apps. The app store is OK but if you want a specific app check before you buy it. Sound is good enough so you don't need extra speakers and amp unless you want surround sound.

    This review originally came from Richersounds

  • Realone



    “Great Tv, Great Price”

    I am sight impaired and usally struggle to see and read menus and guides on a tv, but not with my new Hisense Tv. The menus and guides are large and clear and I can change the theme to a dark theme which makes everything easier for me. The onscreen user manual is easy to access and read and very simple to follow making it a doddle to get everything set up exactly as you want it. The picture is excellent as is the sound. the menus and guides are clear and precise and setting up the Home screen to display it exactly as you want it makes it very quik and easy to get to what you ant to watch. I ave added 2 hard drives via the USB sockets and can record a program with ease aor access my music,pictures, video's at a simple click of a button. Simples! It is also a doddle to acces Netflix, You tube and many other poopular sites. For ease of use, quality, good looks and a great Tv this is all you need. The build quality is excellent and even when it is not turned on it looks good. I have had some really good tv's in the past but personally for my needs and requirements this is the best Tv I have ever had. In case you haven't gussed by now I LOVE It.

    This review originally came from Richersounds

  • Jim1948



    “Great service”

    Good service tv ordered came within 24 hours plus 6 year guarantee won’t be shopping at John Lewis anymore

    This review originally came from Richersounds

129 Reviews

Page 1 of 11