Key Features

Mini -LED Technology

Mini-LED HDR 1000

Quantum Dot Colour

Hi View Engine with AI Processing

Dolby Atmos

2.1 Channel with Built In Sub

The U7 Series is getting significant upgrades for 2023. The newly added Mini-LED technology increases the dimming zones compared to last year by more than a factor of 10 (55" (65"x7.5).

With Mini-LED HDR 1000, Quantum Dot technology, an upgraded 144Hz panel and a total HDR solution including Dolby Vision, the U7 delivers the most detailed, lifelike, and vivid images. In addition to these break through picture developments, the U7 also doesn't disappoint when it comes to powerful and immersive sound with its 2.1 channel speaker system with a built-in sub woofer.

As well as the upgraded 144Hz VRR panel, the U7 also features 144Hz Game Mode Pro bringing together industry-leading technology (AMD Freesync Premium) and connectivity (HDMI2.1 eArc) to give you the winning gaming formula, now available up to an awe-inspiring 100-inch screen size.


Mini-LED technology combines thousands of individual LED lights smaller than a grain of rice, grouping them into miniature dimming zones. By having a huge number of the independent dimming zones this new technology gives an incredible level of control in terms of brightness, contrast and colour offering users detailed, exquisite and lifelike images to a remarkable level with superior blacks and gradation.

Quantum Dot Colour

Quantum Dot + Mini LED Experience colour like never before, Hisense TV's can reproduce over one billion shades of colour, with this amazing range of colours you can experience and enjoy colour in its truest and most natural way.

Hi-View Engine

The Hisense quad core Hi-View Engine utilises the latest in AI processing technology. Automatically optimising both images and audio in real-time on a frame-by-frame basis, fine-tuning each frame - including resolution, brightness, contrast, colour, motion, depth and detail, delivering an image that is vibrant and lifelike. The AI processing capability of the Hi-View Engine also enables it to be able to upscale content to a 4k quality image with sharpness, clarity and a lifelike detail.

AI Picture

Let your TV do the work with the intelligent Al Picture optimisation software. Like the world's greatest critic, your TV will analyse the composition of each frame and adjust your brightness, resolution, colour settings, and more so that each scene looks perfect - and you don't have to do anything but sit back, relax, and let your smart TV take care of everything.

Complete HDR Solutions

In order to get the very best out of your TV and your TV content we offer a complete HDR solution (HDR10+ Adaptive, HDR10+, HDR10, 4k HDR immersive & Dolby Vision IQ) meaning wherever you get your content you can be sure your Hisense TV will deliver a breath-taking picture. Dolby Vision IQ intelligently optimises your TV based on lighting conditions for a perfect picture in your room at every moment.

Dolby Atmos

Dolby Atmos delivers the ultimate immersive listening experience allowing you to feel and hear the sounds from all directions. By precisely placing the sounds and moving them around all around you, you can enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.

Powerful Built in Subwoofer

To help amplify the benefits of Dolby Atmos & DTS Virtual X, the U7 features a built in Sub-Woofer delivering powerful and robust low-end frequencies create a truly engaging audio experience that you can feel.

Every Seat is a VIP Seat

Forget the family Friday night fight for the best seat in the house, with your Hisense TV's wide viewing angles everyone can enjoy a great view and vivid colours from wherever you're sitting. See every moment from any angle without the brightness of the sun or the lights in your room getting in the way. Our Anti Reflection TV screens effectively absorb reflections reducing distractions day or night.

The Power of SMART

VIDAA U7 Smart OS, it offers the most compelling way to watch your favourite content. With its intuitive and customisable VIDAA U7 Smart TV OS for quicker access to your favourite entertainment from Disney +, Netflix, Prime Video, YouTube Freeview Play and more.

Voice Control with Amazon Alexa Built In

Find your favourite content faster and more easier using the power of your voice, with our ergonomic voice remote, there’s no more typing or scrolling, you simply have to ask. Alternatively, connect your Alexa or Google enabled devices simply for a seamless hands-free control of your Hisense TV. Simply say 'Alexa', 'Hey Google' or 'Hey Vidaa' and start your journey.

Unleash the Power of IMAX™ at Home

IMAX enhanced gives you the opportunity to experience content as the filmmaker intended, it's the closest you can get to that IMAX cinema experience in the comfort of your own home. One of most noticeable benefits you will get from this feature is up to 26% more picture on your screen, reduced black bars at the top and bottom of the picture, and cramming in more action. IMAX enhanced certified TV's have to complete rigorous quality standards set out by IMAX, meaning you get clearer, brighter pictures with reduced noise and grain as well as immersive sound thanks to DTS:X.

Filmmaker Mode

Filmmaker mode is a picture mode designed to reduce the amount of post-processing applied to movies and TV shows giving you a much cleaner and cinematic experience, allowing you to enjoy content in the way the filmmakers intended.

144Hz Game Mode Pro

144Hz Game Mode Pro automatically fires up when a gaming connection is detected through ALLM, providing you with the pinnacle in gaming enjoyment. With 144Hz VRR experience the smoothest possible game play enhanced further with ultra-low input lag. Image tearing and stuttering are also a thing of the past thanks to AMD FreeSync Premium, specifically created to deliver the most responsive and detailed experience yet.

Control Your Game with Game Bar

Bringing all this cutting-edge technology together in one place is the Hisense Game Bar, a hugely useful addition enabling players to quickly access important gaming settings without ever needing to leave the game screen. Let your Hisense TV help take your gaming to the next level by putting you firmly in control.

Stadium Level Enjoyment Right in Your Home

Whether you are watching football, tennis or motor sports, with the MEMC ultra motion (motion estimation and motion composition) and Sports Mode, you can enjoy ultra smooth motion images. The TV identifies the tiniest details and removes any noise using a dynamic algorithm tailored for fast moving objects.

Freeview Play

Enjoy your favourite shows without the price tag, The nation’s most popular TV platform offers an impressive 60,000+ hours of TV and over 1,500 boxsets, across your favourite on demand players. All for free.

Always Connected

Built In WiFi6 brings you faster than ever connection speeds as well as less bandwidth congestion. Essential for gamers and video streamers you'll enjoy the benefit of a more stable connection with less of that frustrating buffering. Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones with your Hisense TV and enjoy your shows and music without any interruptions. Wisa Ready enables you to experience a loss free high quality audio stream with out the need for additional software.

Now, here’s the technical bit…

Below you’ll find all the technical details of your product, such as dimensions, etc.

  • 55" - 75"

    Screen Size

  • 120Hz

    Refresh Rate

What people are saying.

User from Bristol, UK

❝ I've had this new Hisense TV for a week now, with £300 cashback seemed like a decent price for a high spec tv. So far picture quality and sound is very impressive and a big upgrade on my old Samsung QLED. I wasn't sure about the Vidaa smart software, but it has all the Apps I need on it and it seems pretty quick and simple to use. ❞

All Reviews +

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Where to buy.

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Hisense U7K


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Hisense U7K



  • Quality
  • Value
  • Features
  • Design

34 Reviews

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  • Skid 1




    Nice TV and sound quality is brilliant just have to get the picture quality to the right settings on the Hisence U7K Tv

  • Alex2020



    “Horrible TV”

    No way is this TV worth the asking price. Appalling dirty screen effect across the whole screen. Playing around with the settings does nothing to help the situation. The local dimming does not work properly, either. I will be returning it for a full refund.

  • Coatsy28



    “Top quality”

    One of if not the best tv I have bought, great sound and picture quality. Very good value for money.

  • Skye



    “Excellent TV”

    I bought this recently after doing some homework on it. It got good reviews so decided to purchase, upto now I haven't been disappointed.

  • Mick the potter



    “good value”

    The hd channels on the tv look very good, the sd channels look soft.

  • Eddied33




    Bought this 75 inch U7 after reading customer and professional reviews and I am delighted with the TV. Colours are so vivid and upscaling is the best I've experienced. Sound is better than most but as I already owned a sound system I get the best of both worlds, plus dolby atmos where applicable. Interface is so easy to navigate and smart software is smooth and fast. Voice services easy to set up and use. I use Alexa. Not the cheapest TV out there but I think I've bought the best, also looks nice on the wall, nice and light and straightforward to install and set up. Great for watching movies and sport.

  • pengipete



    “Superb picture, impressive smart performance”

    The design and build quality are fine - it's very light but rather thick but not horrendously so. I've wall mounted mine but the stand on the UK model is also really good looking. The picture quality is wonderful in 4k and upscaling from 1080 is equally impressive - not so good at upscaling from lower resolutions. In UHD, the images are stunning - bright and vivid and with plenty of colour without ever being garish. My TV has to face a window but the screen is bright enough that there's almost no reflections to spoil the picture. An oddity with the picture settings is the brightness control. It is set at 50 in every picture mode - but even the slightest change to that setting has massive results on the picture. You can't raise it above 52 without the picture completely washing out or drop it below 48 without getting a dull mess. There's definitely a problem with the curve on that control - it needs to be rewritten to make the changes far more gradual because it is currently totally unusable. Sound is also very good. I use an AVR but when checking out the UK7's onboard speakers, I genuinely had to check a couple of times to make sure I was listening to the TV. The onboard subwoofer really does make all the difference - tweaking the EQ really does add bass, and it's never woolly. The whole thing is fast to use - Amazon Prime and Disney+ load almost instantly and navigating and playing is equally nippy. Picture and sound from both those apps is excellent across the board. The Vidaa interface is also fast and for the most part, easy to use. Minor niggles - the main user apps are presented in a single row which is a pain as you have to scroll so far sideways - a grid is always faster and easier to use. There's no intrusive advertising on Vidaa - for which I am very grateful. The remote control is very well laid out. The buttons look small and crammed together but they are all cleverly angled and that design works well. It isn't perfect though. Being made of aluminium, it is very cold to the touch - annoyingly so at times. The really problem though is that the ends of that metal are cut at sharp angles. They are neatly finished - there's no burr - but they are sharp and the bottom corners dig into the hand. I took a file and grit-paper to mine to round them off - I actually got sores on my hand after a couple of hours of using it. The other major issue is the lack of the most important buttons - Hisense no longer include a button to change the picture mode and incredibly, just a silly single multi-function button to control media - there's no play, pause, rewind and so on. That's such a ridiculous omission on a smart TV where playing streamed video is pretty much the main function of the device. The one major grouse I have is the settings menus - they are somewhat user-unfriendly. Prime example - you can't simply change the picture modes from the remote as you used to be able to do on Hisense TVs - you have to wade into the menus and to the picture settings - you then click to get into the picture mode and up pops a message about some modes and settings using more energy - and you have to click on that message or you can't proceed. Trouble is - there's no way to stop that message appear EVERY time use the menus. So EVERY time you change any picture settings - even just changing from HDR day to HDR night, for example, up comes a message that has to be confirmed. You will have to click that message and others just as annoying THOUSANDS of times during the five years or so that you'll have this TV in your lounge. There's no justifying it - it is intrusive, patronising and irritating. Hisense need to either add a "show once" default or at least let us disable those appalling messages manually. Believe me, when you've had exactly the same message shoved in your face a few hundred times and been forced to click on a button just to get to a basic function on the TV, you will not be reading that message and you will be swearing at the screen. (A hint - if you get a basic Hisense remote from one of their old TVs such as the U7A, it will work with this via I/R and have the missing buttons). Another niggle - changing the input always takes you to the Vidaa homescreen - so if you are watching live TV, for example, you touch that button and you are wrenched away from what you were watching - a simple overlaid menu would have sufficed. And speaking of overlays - there's way too many of them. You change channel and there's another overlay covering half the screen - there's simply no need for it and it gets in the way. Overall though - there's so much to like about this TV that even the niggles aren't enough to put me off. The picture quality is stunning and the whole thing is fast to use and has been totally stable. And there's even a really brilliant little feature that I adore - the power LED on the bezel is a pale, muted straw colour - not some dazzling, bright red fog-lamp that lights up the whole room. Can't tell you how happy that little LED has made me.

  • Mark85



    “Amazing tv”

    Amazing tv has so many great features if you have a new gen console you need to get this tv you will not be disappointed does everything the ps5 / xbox series x needs

  • ROG11Y



    “Hisense 65 inch tv”

    This is the TV I have been waiting for everything about it oozes class picture quality sound it's all there plus the added bonus of richer sounds 6year proper warranty (none of this return to base at your expense)all in all I've got a brilliant TV bought from a brilliant company keep up the good work.

    This review originally came from Richersounds

  • Matt



    “Great TV with excellent gaming features”

    I bought the TV over a month ago and have been very happy with my purchase. It outperforms my previous Samsung flagship TV and the picture is amazing and the gaming features make it ideal when playing the latest games and supports the latest 2.1 hdmi standards and and the TV looks great too, the price is also excellent value. Highly recommended purchase.

    This review originally came from Argos

34 Reviews

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